Top 5 Social Apps Performance in Ghana, Q1 2025

In the first quarter of 2025, the top social apps in Ghana on a unified platform showed varied performance trends. Based on data from Sensor Tower, these insights provide an overview of their weekly downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE experienced a steady increase in weekly revenue, peaking at approximately $13.9K in the final week of March. Weekly downloads were robust, starting at 132K and reaching up to 152K in late January, before settling around 100K by the end of the quarter. The app maintained a strong user base, fluctuating between 4M and 4.3M active users throughout the quarter.

SOYO: Meet & Chat Party showed a moderate revenue trend, with peaks around $636 in late February. Downloads started strong at 9.1K and peaked at 11.9K in late January, before gradually declining to 5.5K by the end of March. The app's active users varied, reaching a high of 28.5K in early February.

Bigo Live - Live Streaming App saw a peak in revenue at $1.6K in mid-February. Downloads and active users showed moderate growth with downloads peaking at 4.5K and active users reaching 38.1K by the end of March.

Tango- Live Stream, Video Chat had a relatively stable revenue pattern, peaking at $656 in late January. Downloads showed an initial increase, reaching 10.7K before stabilizing around 4K. Active users peaked at 31.1K in early February.

Finally, BuzzCast - Live Video Chat App showed gradual revenue growth, with a peak of $604 in early March. Downloads and active users followed a similar upward trend, with downloads reaching 1K and active users peaking at 2.8K by the end of March.

For more detailed insights and data, visit Sensor Tower's platform.